Hostess is going to HoHo hell, or maybe heaven, depending on how you feel about this famous, fat-laden pastry company. With its demise comes the end of Twinkies, the yellow pastry that’s filled with a mysterious white, creamy, sweet, something?
Hostess Brands is based in North Texas and its liquidation means 18,000 Texans are out of a job. And there’s nothing sweet about that.
Is the close of this iconic company a sign that Americans are moving away from highly processed foods? Maybe. But it seems more likely that Hostess just couldn’t reach a wage agreement with its striking bakery workers.
And the Twinkie will probably keep Twinkling under another mother company.